Stoke-on-Trent has a new voice in print as the six towns received a copy of our new local newspaper.
The Stoke-on-Trent Lead went into print last week for its first edition.
We dug into the financial situation facing the city council, spent time on the Bentilee estate to understand its identity and looked at how the city is tackling loneliness.
The first edition also includes a guest opinion piece from Stokie James Routledge, author of The Knot - on how he believes Stoke and Staffordshire should be working in unity.
The newspaper contains two sections - the majority of the newspaper is given over to local news, features and opinion - with the back half of the newspaper containing the best of The Lead’s national content including long-form features and opinion. You can see the print edition here.
Lead Editor (North), Ed Walker, said: “We’ve had a great response to the launch of The Stoke-on-Trent Lead and this paper, packing in the best of our email newsletter, dives headlong into what’s being faced across the six towns but also celebrates what makes Stoke-on-Trent a special and unique place."
In total, The Lead plans to print 200,000 newspapers during 2024 across 10 towns and cities in the North of England, with two print editions of each newspaper aimed for 2024. The aim of the printed edition is to build a direct connection with readers in each town and to drive subscriptions to the weekly newsletter in each town, and in turn, the national newsletter which has broken through 50,000 subscriptions.
You can see the previous newsletter we sent to our subscribers here
The Lead is now on Substack.
Become a Member, and get our most groundbreaking content first. Become a Founder, and join the newsroom’s internal conversation - meet the writers, the editors and more.
