"I saw one yesterday that said ‘digging ditches and fingering bitches’,” she said. “I was actually shocked at the violence of it and I got sad because they were on the prom just walking which was full of families too. I feel bad that some families might have come to Blackpool for the day and seen all this horrendous stuff. Will they want to come back here? I wouldn’t.
“I don’t want my daughter exposed to explicit sexual violence on what should be a nice family day out. She can’t read at the minute, but it’s besides the point.”
A Plan International UK study in 2020 found that Blackpool is the “toughest” place to be a girl in the UK and when you consider events like the young farmers’ AGM it’s not difficult to understand why. Girls growing up in this town can be treated like fair game by men who come here to visit and behave in ways they never would at home. Reclaim Blackpool’s map of instances of public sexual harassment and assault proves just how much of a problem this is. It contains 300 reports from women in the town who describe everything from low level harassment like catcalling to spiking and rape.
In the worst cases this weekend the Young Farmers’ polo shirts contained threats of sexual violence.
‘For the sporting birds I can tighten the choke,' one read. ‘I can run faster horny than you can scared,’ was another.
Sharing photographs of these on Reclaim Blackpool’s social media the majority of people were outraged and dumbfounded as to how this can be allowed. It’s a good question. Many bars in Blackpool have dress codes, with door staff refusing to allow entry to people in tracksuits for example. So why not ban slogans of overt misogyny?
Others on social media argued that women who take offence are being over sensitive.
“It’s a harmless t-shirt, get a life ffs!” said one man replying to a photograph of the shirt threatening rape. “Never laughed at naughty jokes before, no?”
But this type of language is an entry point behaviour to sexual violence. In Reclaim Blackpool’s women’s group we have been working on our own version of the pyramid of rape culture – marking our own experiences on a scale that demonstrates the harmful impact of misogynistic culture. From the normalisation of rape culture with things like misogynistic slogans on polo shirts, the pyramid shows an escalation of the severity of misogyny – from attitudes and beliefs, to verbal and eventually physical expression.
We were only a few hours into the weekend when an 18-year-old girl reported an incident of catcalling on our map.
“I was followed around a shop by male farmers who made comments about my hair and my body asking if I'd like ‘a go’,” she wrote.
And it was hardly surprising on Saturday when another woman informed us that she had been sexually assaulted by another.
“I was outside a shop in the town centre and a farmer walked past me and grabbed my ass before squeezing the tummy of another woman behind me as he passed her,” she wrote.
“I feel angry. As a 25-year-old woman who has been sexually assaulted eight times in the past I am now struggling to find the right support.”
Reclaim Blackpool was able to signpost this woman to support services and we hope she found the help she needed. This week she will join us in our women’s group where she can choose to plot her own experience on our pyramid of rape culture in Blackpool while also drawing strength from other women who all too intimately understand her experience.
Others argued that the women in the Young Farmer’s Community are “as bad as the men”. They also wear the shirts and their behaviour is just as wild. It’s true and it’s incredibly concerning. These women display a type of internalised misogyny that many women who have found themselves outnumbered by men can relate to.
Last month a report by the Scottish government found that women in agriculture still face regular sexism, gender bias and tokenism. Findings showed that these women often use humour as a way of coping with what was described as a “corrosive” culture. In January Farmer’s Weekly released the results of its survey on women in agriculture. It revealed that 60% of women believe “industry attitude” is preventing them from achieving their career goals. They are given fewer opportunities than men and they are not listened to in a male-dominated industry.
A photograph of a young female farmer at the organisation’s Winter Shindig in January shows just how much these young women buy into their own objectification. ‘Free head’ someone had written on her forehead. ‘Slut’ it said across one of her forearms. ‘Slag’ her other arm read.